About us
Meet the Team
We’re a collective of student designers, technologists, and storytellers, reimagining how we can connect with entertainment.
John Rees
Founder & Director
A creative research lab that explores what, why and how young audiences consume.
We blend cultural insight, emotional design and strategic storytelling to help create experiences that truly resonate.
About us
Meet the Team
We’re a collective of student designers, technologists, and storytellers, reimagining how we can connect with entertainment.
John Rees
Founder & Director
A creative research lab that explores what, why and how young audiences consume.
We blend cultural insight, emotional design and strategic storytelling to help create experiences that truly resonate.
About us
Meet the Team
We’re a collective of student designers, technologists, and storytellers, reimagining how we can connect with entertainment.
John Rees
Founder & Director
A creative research lab that explores what, why and how young audiences consume.
We blend cultural insight, emotional design and strategic storytelling to help create experiences that truly resonate.
Director
Director
Director
Researcher
Researcher
Researcher
Researcher
Researcher
Researcher
Researcher
Researcher
Researcher
Researcher
Researcher
Researcher
STANFORD ENTERTAINMENT LAB
STANFORD ENTERTAINMENT LAB
Join us
If you’re passionate about what entertainment could look like, hit the link below.
STANFORD ENTERTAINMENT LAB
Join us
If you’re passionate about what entertainment could look like, hit the link below.
Mission
We founded the lab on a simple belief: stories shape people, and people shape the world. And to keep great stories alive, we want to help entertainment companies thrive—through better products, sharper strategies, and deeper emotional connection.
That means getting close to what young audiences feel, need, and expect—then translating that into design, technology, and strategy. We study behavior, experiment boldly, and work side-by-side with entertainment teams to create what resonates.
Mission
We founded the lab on a simple belief: stories shape people, and people shape the world. And to keep great stories alive, we want to help entertainment companies thrive—through better products, sharper strategies, and deeper emotional connection.
That means getting close to what young audiences feel, need, and expect—then translating that into design, technology, and strategy. We study behavior, experiment boldly, and work side-by-side with entertainment teams to create what resonates.
STANFORD ENTERTAINMENT LAB
STANFORD ENTERTAINMENT LAB
STANFORD ENTERTAINMENT LAB
October, 2024
October, 2024
The Stanford d.school, where the Entertainment Lab was born.
Stanford, CA
What Drives Us
We're passionate about entertainment in all its forms, but what connects us is a focus on the future of entertainment, and specifically how we, as the next generation, want it to look.
What started as the research team in student club Stanford Students in Entertainment evolved into the Stanford Entertainment Lab, rooted in and shaped by the Stanford d.school's design principles to create meaningful human-centered experiences.
What Drives Us
We're passionate about entertainment in all its forms, but what connects us is a focus on the future of entertainment, and specifically how we, as the next generation, want it to look.
What started as the research team in student club Stanford Students in Entertainment evolved into the Stanford Entertainment Lab, rooted in and shaped by the Stanford d.school's design principles to create meaningful human-centered experiences.
Ethos
We hope the products we help build and the stories we shape don’t just reflect culture, but that they influence it. That’s why we obsess over clarity, craft, and meaning in everything we do.
We see every touchpoint as an opportunity to move someone, shift a mindset, or spark a connection, because we believe that when entertainment experiences are designed with care and intentionality, it leaves a mark—and we take that responsibility seriously.
Ethos
We hope the products we help build and the stories we shape don’t just reflect culture, but that they influence it. That’s why we obsess over clarity, craft, and meaning in everything we do.
We see every touchpoint as an opportunity to move someone, shift a mindset, or spark a connection, because we believe that when entertainment experiences are designed with care and intentionality, it leaves a mark—and we take that responsibility seriously.
Let’s shape what’s next.
We collaborate with studios, strategists, founders and more to explore what could be next in media.
Tell us what you’re building—we’d love to help shape it.
Contact us
Let’s shape what’s next.
We collaborate with studios, strategists, founders and more to explore what could be next in media.
Tell us what you’re building—we’d love to help shape it.
Contact us
Let’s shape what’s next.
We collaborate with studios, strategists, founders and more to explore what could be next in media.
Tell us what you’re building—we’d love to help shape it.
Contact us